Changes in consumer behaviour and the recent proliferation of online social networks require firms to rethink their marketing strategies in the digital domain. Increasingly businesses are leveraging digital marketing to scale their function and services and operate by connecting and retaining customers using marketing initiatives. Unlike traditional marketing which exists in print ads, telephonic communications, or physical marketing, digital marketing unleashes
endless opportunities for brands to market their products and services.
Digital marketing has a wide range of options and strategies associated with it, it is essential to get creative and experiment with a variety of marketing tactics on a budget. To use the tools effectively and apply the broad spectrum of tactics that falls under the umbrella of Digital Marketing, expert help is required.
Digital Marketing Capabilities
Why Opt for Digital Marketing?
With the help of analytical online metric tools, one can effortlessly establish the success of digital campaigns. Not just that, obtaining detailed information about how customers use your digital platform or respond to your advertising is measurable. Unlike offline media, digital can be measured end-to-end.
The digital marketing components like Social Listening, metric tools, etc. helps in gaining valuable insights that are a true representation of customer's views about the brand and its marketing efforts.
A strategically planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Personalized customer experience
The one-size-fits-all strategy does not work anymore if your customer database is linked to your digital platform, then whenever someone visits it, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
If you have a digital marketing platform, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Digital platforms allow you to find new markets and trade globally for only a small investment. Moreover, today the customers have become digital, so it is essential for the organization to go digital too.
Why choose Udupi Web Solutions?
Digital Marketing is a dynamic field and requires a knowledgeable and expert person to handle digital marketing activities with success. The tools, platforms, and trends change rapidly and it's vital that you keep up-to-date. Our experts are on the cusp of the latest trends and skills to provide you with what your organization aims for.
There are a number of legal considerations around collecting and using customer data for digital marketing purposes. Taking care to comply with the rules regarding privacy and data protection is our priority and we ensure we abide by best industry practices.
To keep you on top of all your digital marketing activities, our team capitalizes on analytics and undertakes market research to design a plan that best suits your business.
Industry-wise bespoke marketing
After reviewing your current marketing strategies, we identify your brand personality to design a digital marketing framework that optimizes your customer's touchpoints.
Omni channel marketing
To enhance your revenue and productivity we ensure to make your presence across various powerful channels. This not only helps you in driving more business but also increases your brand awareness.
Digital Marketing Facts
In 2020, there are 4.54 Billion Internet Users and 3.80 Billion active Social Media users across the world
Source: We are Social.
The global digital advertisement spending for 2020 will be around 614 Billion
70% of Internet users want to learn about products through content versus traditional advertisements.
Source: MDG Advertising.
72% of marketers worldwide said relevant content creation was the most effective SEO tactic.
Soruce: Marketing Profs